Who we are
Levi’s® perfectly embodies that cool and unpretentious American style. Since their invention by Levi Strauss & Co. in 1873, Levi’s® jeans have been one of the most iconic garments in the world – capturing the imagination and loyalty of generations and generations. Today, Levi’s® portfolio continues to evolve thanks to an innovative and pioneering spirit. This is not always obvious in the world of apparel. Our range of leading denim products are available in more than 110 countries, allowing everyone to express their personal style. More information about the brand, products and stores is available on levi.com.