New Balance

New Balance was founded in Boston at the beginning of the ‘900 as a manufacturer of arches and plantar supports. It specializes in the sports company around the ’70s, and has grown to become one of the most important companies in the world. His philosophy derives from the fact that a product of superior quality is sold much more for its characteristics and technical qualities, which thanks to a sports celebrity who wears it and promotes it for a fee. This is the choice made in the 90s, and never denied. For over 100 years the company has been making high quality sports shoes, true to the original values of “Integrity”, “Team Work” and “Total Consumer Satisfaction”.