Who we are
Yamamay was born in 2001 from an idea by entrepreneur Gianluigi Cimmino, who, strongly believing in the potential of the retail world and the underwear market, decided to invest in a new entrepreneurial challenge. Female beauty has been driving the brand since its debut in the market. Over the years, Yamamay has become a benchmark for the underwear and beachwear market, developing a widespread sales network of more than 600 stores worldwide.
The product range includes underwear, lingerie, corsetry, costumes, pajamas, clothing and accessories for women and men.
The Yamamay store is the place to live an emotional, creative and inspiring experience, where you can buy products of excellent quality at the right price. Yamamay products are glamorous, sexy, colorful and elegant, they are designed for fashion-conscious customers and perfectly represent Italian excellence and style.
YAMAMAY MAN
Yamamay was born in 2001 from an idea by entrepreneur Gianluigi Cimmino, who, believing in the potential of retail and the underwear market, created a new entrepreneurial project capable of rapidly establishing itself internationally. Over the years, Yamamay has become a point of reference for the women’s, men’s, and children’s underwear and beachwear market, developing a widespread sales network that now has more than 600 stores worldwide.
In 2021, to meet the needs of a constantly growing market, the brand launched a new retail development plan dedicated exclusively to Yamamay Man collections, with the aim of offering male customers –who are increasingly demanding and attentive– an entirely dedicated exhibition space, capable of making the shopping experience more pleasant, immediate, and engaging.
The opening plan developed in recent years has followed two main guidelines, linked to two distinct formats:
Format “stand alone” – opening of new outlets exclusively dedicated to men’s collections (today more than 25 stores).
Format “double entrance” – expansion of existing Yamamay stores, adding an entrance and a space entirely dedicated to the men’s world, currently present in 50 stores.
This strategy allows the brand to host both new locations with dedicated stores and enhance existing stores, offering male customers a complete and engaging shopping experience.
The YMan store thus becomes a place to live an emotional, creative and stimulating experience, where you can discover and buy excellent quality products at the right price.
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